J.Clarence - well they're two instances of huge death tolls that gained a lot of media attention, whereas the 8 million souls killed by dirty water don't make the headlines.
However, your point that it might rub people up the wrong way... I guess it could be read that the deaths on September 11 are irrelavant alongside those 8 million. But I don't think the campaign is trying to say that; it's simply flagging up disproportionate media attention...
The Solidarites: Equation campaign from 2008, created by French agency BDDP & fils PARIS.
Err - wow.
ReplyDeleteHelps put things in perspective, I suppose... The tone of that's really disturbed me, now, though.
PS: You and the Twin Towers, AGAIN!
Oh. You noticed that...
ReplyDeleteI suppose it's an effective way to make a point, but I think it might rub people the wrong way and that distorts the message they are trying to send.
ReplyDeletePlus, what two very not related events to tie together.
J.Clarence - well they're two instances of huge death tolls that gained a lot of media attention, whereas the 8 million souls killed by dirty water don't make the headlines.
ReplyDeleteHowever, your point that it might rub people up the wrong way... I guess it could be read that the deaths on September 11 are irrelavant alongside those 8 million. But I don't think the campaign is trying to say that; it's simply flagging up disproportionate media attention...