As HIV campaigns go, this one's visually arresting - and jolly clever. But is it too sexy for its own good? OK, I get it - having sex with lots of people might be hazardous to your health - but this kind of imagery makes me want to throw myself into the melee, not abstain.
Knowing my luck, I'd be the guy who drops through the bottom of the hour glass. "My world, my world..." The video was made by the French charity Sidaction.
"The past is a foreign country: they do things differently there..."