...out of time

Photobucket The Solidarites: Equation campaign from 2008, created by French agency BDDP & fils PARIS.

"The past is a foreign country: they do things differently there..."

4 comments:

Sanya in España said...

Err - wow.

Helps put things in perspective, I suppose... The tone of that's really disturbed me, now, though.

PS: You and the Twin Towers, AGAIN!

Garçon Stupide said...

Oh. You noticed that...

J. Clarence said...

I suppose it's an effective way to make a point, but I think it might rub people the wrong way and that distorts the message they are trying to send.

Plus, what two very not related events to tie together.

Garçon Stupide said...

J.Clarence - well they're two instances of huge death tolls that gained a lot of media attention, whereas the 8 million souls killed by dirty water don't make the headlines.

However, your point that it might rub people up the wrong way... I guess it could be read that the deaths on September 11 are irrelavant alongside those 8 million. But I don't think the campaign is trying to say that; it's simply flagging up disproportionate media attention...

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