SOME TIME AGO, I read something about wine coming in plastic bottles.
Despite the fact that glass is easily recyclable, and plastic isn't, this was hailed as environmentally friendly (something to do with the shipping it around the world).
Today, I stumbled into my local Morrisons, randomly stamping on small children and shoving old people aside as I desperately tried to reach the liquor aisle. Scanning the shelves for that enticing Half Price (or better still, the relatively new gambit, Better Than Half Price) sign, my bloodshot eyes somehow alighted on this new fangled contrivance - wine in a carton.
It's new - yes, it is new (as the Fat Fighters woman in Little Britain says). In fact, it says on the side of the carton Why Should I Try This New Pack? Top of the list of reasons it gives (before "Environmentally Friendly", to entice the guilt-ridden middle class people; and "Wine Quality", to ease the suspicions of people used to their wine coming in glass) is Value For Money. Yes, these tetrapaks hold an entire litre of wine, not just a miserly 75cls! Oh, and the picture on the front is reassuringly olde worlde, where as we all know everything was Done Properly And Was Quality.
I've yet to taste this Italian Pinot Grigio; I'm sipping a Baileys over ice as I write this, despite the fact it makes me feel sick and gives me a headache.
Is the wine-in-a-box unique to the UK, or have global, wine-guzzling ka-os|theory readers seen this phenomena in their own liqour purveyors?